Aya Matsuyama
20 June 2024
P-Lab. Celebrates 1st Anniversary with a Refreshed Logo
Possibility Laboratory LLC (P-Lab.) has unveiled a new logo for "Possible World" to mark its first anniversary since its establishment in February of this year.
The design, aimed at fostering a closer connection and expanding the possibilities for more people, evokes various interpretations depending on the viewer.
What do you see in it?
New Logo Features - Designer’s intentions
While simple and minimalist, the modern geometric design suggests creativity and curiosity.
”P”: The circle integrated into the "P" represents the Earth, and its design expresses transformation and unconventional thinking. The dot slightly separated from the "P" follows the shape, connecting a cyclical flow of nature.
Yellow: Stimulates creativity, inspiration for new ideas, and a sense of energy. The ideal colour for sparking enthusiastic imagination and innovation.
Green: Evokes growth, renewal, and harmony, promoting openness and curiosity towards new ideas.
Light Purple: Signifies youthfulness and intimacy. Like yellow, it represents creativity and imagination but also encourages introspection of inner thoughts and emotions.
Logo Designer (P-Lab Co-creation partner):
Yoshie Ellie - Digital Creator
The challenge was integrating the warmth and openness of Possible World with its bold potential for dynamic growth.
