Real transformation happens when "Must" turns into "Playfulness." In 2015, the UN gave us a map to transform the world (SDGs), but missed the bridge to our "Personal Why." Ten years on from the birth of the 2030 SDGs Game, P-Lab is bridging this gap with Possible World. By fusing simulation technology with the Zen spirit of Furyu Monji, we explore how shifting from duty to possibility can change everything.